A very central area, a stone's throw from Turin's three main squares: Piazza Castello, Piazza San Carlo, and Piazza Vittorio Veneto, and from important cultural centers such as the GAM, the first Museum of Modern and Contemporary Art in Italy, and the OGR (Officine Grandi Riparazioni) — a nineteenth-century industrial complex that was an icon of mechanical excellence for a century and has been reopened to the public since 2017 after restoration to host exhibitions and musical, educational, and cultural events for visual and performing arts.

An area considered the beating heart of the city's economy thanks to the cluster of offices and firms that make it famous as the business district, as well as a crossroads between modernity and tradition, this is a place that perfectly matches the Barberino’s philosophy. With our Italian barbershops, we aim to evoke the past and the "old-fashioned" barber experience, while always keeping an eye on the future and the new technologies we cherish.

At Corso Vittorio Emanuele II 102, one of what has always been among the main streets of Turin's historic center, you will find our first formal men's barbershop in Turin, halfway between the city center and the Porta Susa business district, near the Vinzaglio metro station.

With two stations dedicated to our exclusive grooming and male wellness services—from haircuts and hot towel shaves to manicures and revitalizing anti-aging facial treatments—we aim to maximize intimacy and relaxation by offering numerous services designed both for the businessman and for those who simply want to enjoy some "me time" dedicated to slow living.