Time is true wealth. Make sure to carve some out for yourself.
We are a group of passionate young people, with the ambition of revolutionizing the way every man takes care of himself.
the first cut
In 1910, Giovanni Callegari set sail for the United States.
With his scissors and Italian precision, he opened a small barbershop that soon became known for its ritual of calm and care.
That moment marked the beginning of a family tradition founded on craftsmanship and excellence.
A new vision is born in Italy
More than a century later, the Callegari legacy has inspired a new generation.
In 2015, Barberino’s was officially founded in Italy, bringing the ritual of Italian male grooming back to life through contemporary design, high-quality products, and mindful self-care.
It was not nostalgia, but the rebirth of timeless quality, adapted to the pace of life today.
Barberino's arrives in America
In 2024, the circle was closed: Barberino's opened its first American flagship on Madison Avenue, in New York.
The brand has returned to the land where its founder once worked, blending Italian craftsmanship with the energy of American modernity.
Every detail, from the interiors to the formulas, embodies a bridge between two cultures united by style.
Continued expansion in America
Barberino's is becoming an international symbol of conscious grooming.
Today, the brand is present in New York with stores at Madison Avenue, Rockefeller Center, Grand Central Station, and Columbus Circle, as well as corners in Bloomingdale's, Saks Fifth Avenue, Dillard's, and Ulta.
The philosophy remains the same: true luxury is time and the way you choose to experience it.
Where Italian craftsmanship meets modern mindfulness
More than a century after Giovanni Callegari's first cut, Barberino's still follows the same conviction: time is the true luxury. Every product, every shop, and every gesture embodies that idea: an invitation to slow down and rediscover yourself.
Two ways to experience Barberino's: at home or in our barbershops
At home, through our skincare and grooming lines. In our barbershops, through a complete sensory ritual. In both, the essence is the same — Italian design, timeless care.
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