In 2020, we arrived with our first barbershop in Rome, the capital of Italy and an emblem of strength and romanticism. The Prati district, originally home to fields, meadows, and marshes, began to change its appearance in the second half of the 1800s, eventually transforming into what we know today: a succession of elegant streets surrounded by historic buildings, Art Nouveau villas, and shops, dotted with churches and monuments.

This area, which is located west of the Tiber River, is today an elegant Art Nouveau-style neighborhood that developed around Via Cola di Rienzo, lined with luxury boutiques, while in the evening the streets fill with vitality thanks to many outdoor venues, elegant cocktail bars, and gourmet restaurants.

Prati is one of the most prestigious neighborhoods in Rome, in a decidedly central position, and is now part of the beating heart of the Capital.

Rich in historic venues, this area is the place to get to know true Roman locals.

Our barbershop in Rome Prati is located a stone's throw from the historic center and near the Vatican; you can walk to the famous Piazza Cavour and the renowned "Palazzaccio," which houses the Court of Cassation.

Right here at Via Cicerone 54, a stone's throw from the historic Teatro Adriano, near the center of Rome, our first formal men's barbershop in Rome was born.

Businessmen always on the move, who find themselves traveling between Rome and Milan or abroad, find here a continuity of experience reflected in the treatments and the careful attention to detail: Travertine, the typical Roman marble used here for floors and display shelves, is a tribute to the glory and magnificence of Rome, the Eternal City.