Men’s beauty routine: skincare tips for men

Tips for proper male skincare and a guide to the products every man needs in his beauty routine

Skincare, long considered the domain of women, has finally arrived in the male universe: Barberino’s, always keeping up with the times, promotes wellness and self-care. That’s why today we explain why it’s important to adopt a beauty routine and why we have created a new anti-aging sheet mask facial treatment!

Men’s skin is different from women’s

Men’s skin—both on the face and body—has a different composition than women’s, and therefore must be treated differently with specific products!

• Men’s skin is on average 20% thicker than women’s; it contains more collagen and is firmer;
• Men have more sebaceous glands and therefore more pores than women: consequently, their skin produces twice as much sebum and is oilier and more prone to impurities and acne;
• Signs of aging appear later in men’s skin, but the changes happen rapidly once they begin;
• On average, men subject their skin to 16,000 shaves in their lifetime: this obviously causes stress to the skin on the face.

Do your beauty routine with your wife

How many times have you watched your wife skeptically as she slathered toners and creams on her face before going to bed? Today we’ll let you in on a secret you shouldn’t reveal to her: she was right!

The first rule is this: don’t steal your wife’s products because, as we’ve explained, your skin has different needs! Enrich your grooming kit with a gentle face cleanser and a moisturizing cream: Barberino’s offers an ultra-moisturizing one and one with anti-aging properties, enriched with plant stem cells!

The new anti-aging mask facial treatment!

Adopting a beauty routine at home is essential, but twice a month, you can treat yourself to the luxury of a truly functional and relaxing facial!

Barberino’s has introduced a facial treatment in all its shops that includes some very important steps:

• The facial scrub eliminates impurities and dead cells that clog skin pores;
• The anti-aging mask, enriched with collagen, purifies and tones the skin, providing elasticity and radiance;
• Hot towels allow pores to open while the ultra-moisturizing cream provides intensive action, deeply hydrating and softening the skin.

Barberino’s shops are open every day from 9 am to 8 pm: our barbers are waiting to help you take care of yourself!