These simple steps will help you keep your beard and skin perfect even during the hottest months

With the arrival of summer and rising temperatures, maintaining a long beard might seem like a challenge and a problem for many men. But that is not entirely true.
“We need to debunk a myth: during the summer, a beard does not increase the heat felt on the face; on the contrary, it proves very useful because it helps protect the skin from sun rays,” explain Barberino’s Masters Simone Forini and Ivan Consolo. “Furthermore, summer is the perfect time to grow a beard because, thanks to the natural increase in testosterone and vitamin D production, hair grows faster than in colder seasons.”
It remains important, however, to implement a few small precautions to counteract itching and irritation caused by UV rays and salt. For all men who don’t want to give up their style, Barberino’s Masters share 5 tips for showing off a well-groomed and nourished beard even in summer.
1. Prepare your beard for summer
Every body responds differently to the stress of daily life or that caused by weather conditions like heat and humidity. In summer, therefore, it could be useful, before going on vacation, to pop into the barber to shorten your beard by a few centimeters and discuss together how to take care of it during the hotter months, promoting hydration and thus preventing the sensation of itching.
Barberino’s tip: for those who want their beard shortened by professionals so they don't have to compromise on style, our barbershops remain open all summer.
2. The keyword is: hydration
Hydration is essential for the whole body, especially in summer, when high temperatures and sun exposure can put the body's balance to the test. When it comes to beards, however, hydration happens on two fronts: the skin, because a lack of fluids could make the hair more fragile, damaged, and prone to breaking, and the beard itself, which can be done through products with a light texture and easy absorption.
Barberino’s tip: the Hydrating Beard Balm with a menthol scent, which penetrates deeply without feeling greasy or heavy.
3. Don't forget nourishment
In addition to normal hydration, in summer the beard might need extra help to combat dryness. To fight or prevent it, there are specific oils that allow the hair to rehydrate and regenerate and help counteract the sensation of itching on the skin. The ideal approach is to apply them after a shower, when the skin is more receptive and absorbs products more easily.
Barberino’s tip: the moisturizing and multifunctional Argan Oil, excellent for nourishing, strengthening, and making beards and hair shinier, and a great ally after sun exposure.
4. Washing is fundamental
The beard should be washed 2 to 3 times a week with a specific product or shampoo, just like you do with your hair. Washing with fresh water is essential, especially after a day at the beach, to remove salt water that could damage the hair and make it more fragile.
Barberino’s tip: the Beard Shampoo, which, thanks to its high and delicate cleansing action, nourishes and cleanses while respecting the beard’s pH (which is different from that of hair).

5. Create the perfect summer toiletry bag
To protect your skin, beard, and hair comfortably while on vacation, it is important to choose quality products without leaving anything to chance, and to be sure to have everything you need on hand before leaving, without forgetting a thing.
Barberino’s tip: for those busy with packing, we have created the Summer Pack Promotion, the initiative where, by purchasing a Smart Tuscan leather Toiletry Bag on the site or in-store and adding 4 products of your choice to the cart, the latter will be completely free.
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