Men's face masks: what they are and how to apply face sheet masks

Everything you need to know about men’s face masks, from the various types to their benefits and how to use them

Skincare is a topic that is becoming increasingly relevant for men as well: following a complete skincare routine is the foundation of self-care. Face masks are an essential step in this process, especially for men. In fact, those who shave often risk suffering from irritated skin, while those with beards, if not perfectly cared for, risk feeling their skin dry and poorly hydrated.

Face masks are a true concentrate of active ingredients that nourish, hydrate, and cleanse the skin. There are various types of men’s face masks, but sheet masks are the new Korean-inspired skincare trend. To mark the launch of this new product by Barberino’s, exclusively for men, let's recap what these single-dose miracles for the skin are and how to use them.

A Face Sheet Mask is essentially a fabric sheet soaked in a serum containing nutrients for the face, and they come in many different types: hydrating, anti-aging, purifying, etc. To preserve the serum, these masks come in practical, vacuum-sealed single-use packaging.

If you already follow a consistent skincare routine, using the face mask once a week, or when your skin has undergone severe trauma due to external factors (sun, wind, rain, and cold) or internal ones (genetic, hormonal, stress), will be enough. The best time to apply a face mask is definitely in the evening, before going to sleep. At this time, in fact, our skin is more receptive, and the active ingredients of the mask will be ‘absorbed’ better.

HOW TO USE SHEET FACE MASKS:

Step 1: Wash your face

To absorb the nourishing ingredients, the skin must be clean, so wash your face with a cleanser before applying the mask.

Step 2: Put it on and massage

Apply the mask and any remaining serum from the packet, and massage the face from the bottom up; this will help the ingredients absorb and boost facial microcirculation.

Step 3: Watch the time and remove

Wait between 15 and 20 minutes, but no more! If the mask has time to dry, it will reabsorb all the hydrating substances deposited on the skin.

Step 4: Massage again!

Gently massage the residue left on your face and neck to let it absorb and achieve a regenerating effect. Do not rinse!

Note for the bearded: if the sheet mask doesn't adhere well to your face due to your beard, there are two solutions: you can cut it with scissors to make it adhere only to the hairless parts of your face, or you can place it over the beard anyway, which will benefit both in terms of hydrating the hair and the skin underneath. In the case you choose the second solution, unfortunately (or fortunately), we recommend that you remain lying down so as not to risk the mask slipping off your face, given the difficulty of adhesion over a beard!

The exclusive Face Sheet Masks by Barberino’s in two versions: Anti-aging and Hydrating are coming soon!
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