Barberino’s is under new management. By order of the Peaky Blinders.

It’s all true!

From the smoky, incandescent streets of 1919 Birmingham, the Shelby brothers have arrived to conquer Italy, and they have chosen Barberino’s to do it.

Barberino’s will be under new management starting November 18, 2021. By order of the Peaky Blinders.

To mark the release of the series' final season in 2022, we have teamed up with Banijay Brands, with the support of Endemol Shine Italy, to launch a limited-edition capsule collection linked to Peaky Blinders, a true global success distributed in Italy by Netflix. Barberino’s is the first company in Italy to ever obtain the rights to an official Peaky Blinders branded product.

For the coming year, these products will be joined by the new look of our Milan Isola (via Confalonieri 21) and Rome Prati (via Cicerone 52) shops, which will be styled with a Peaky Blinders theme to recreate the setting and style of the early 1920s, allowing our guests to live out the men's grooming experience in the perfect style of the Shelby brothers. Furthermore, our barbers will be wearing the signature outfit, complete with "flat cap" and vest, and the shops will feature many small, iconic details that will transport you into the fascinating and iconic world of the Peaky Blinders.

The capsule collection, meanwhile, will be available at all our locations and in our online shop, featuring a line of men's grooming products "signed" by Shelby Company Limited, the Peaky Blinders' family business. The Shelby Company Ltd. Grooming Collection includes two grooming sets inspired by the two most iconic characters in the series, Tommy Shelby and Alfie Solomons, and the “Spirit of Small Heath” cologne, a strong and spicy fragrance that gives a nod to the setting of Peaky Blinders.

In detail, the “Gentleman’s Shaving Kit” (€65) is a shaving kit designed to recreate the clean shave look of the series' protagonist, Thomas Shelby. It contains a razor engraved with the Shelby Brothers logo, which guarantees professional-grade quality, and a Soothing Aftershave Balm, suitable for all skin types, to keep the face hydrated after shaving. A voucher for a hot towel shave in the style of Tommy Shelby is also included as a gift.

The “Gentleman’s Beard Kit” (€60), on the other hand, is a kit of products designed to keep even the thickest and longest beards in order, like that of the character who gives this kit its name: Alfie Solomons. It contains a Wenge wood beard brush engraved with the Barberino’s x Peaky Blinders logo, Beard Shampoo, and Beard Balm to ensure maximum cleansing and hydration for the beard to prevent itching and irritation. A voucher for a beard trim with a hot towel in the style of Alfie Solomons is also included as a gift.

Finally, the “Spirit of Small Heath” cologne (€55) is the fragrance used in all the cosmetics in this grooming collection, evoking a strongly masculine mix of woody spices and tobacco inspired by the historic Birmingham neighborhood where the Peaky Blinders gang originates. A voucher for a haircut in the style of the Shelby Brothers is also included as a gift.

If you are a fan of the series or simply want to immerse yourself in the roaring 20s and feel like a true gentleman, come and visit us at our shops in Milan Isola and Rome!